New Balance U520


The project we undertook was this collaboration with New Balance.
New Balance also has its base of operations on the East Coast, and the theme the two companies came up with together was "New York.
" The scenes we picture for these shoes and clothing products are rooted in the lives they ourselves live in the chaotic streets.

The ultimate goal of this collection is to share even the slightest glimpse of the reality they are pursuing.

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  • U520
  • LONG SLEEVE T-SHIRTS
  • ATHLETIC JACKET
  • SPORTY SIDE TAPE PANT
  • FLEECE RETRO CARDIGAN
  • FLEECE PANT